The web experts have come a long way, right from the days they were promoting the web pages for the search engine rankings to the present day marketing of products and brands on the web sites. Affiliate marketing has set the latest trend and with the passing of the days more business is showing up in the schedules. Call it whatever, but Affiliate Marketing agencies are far from the best after sliced bread - Affiliate Marketing agencies are the middle man between the advertiser and you, the webmaster.
Affiliate marketing is the process in which the products and services of the advertiser are promoted using the web sites. Popular web sites have been the best channels available in the industry. Other than that affiliate marketers also make use of e-mails and blogs. The idea is simple maximum exposure to the maximum number of people.
Affiliate marketing agencies have been indulging in different business processes to have their own share of the market. Brand promotions appear to be the ideal one and affiliate marketers have vowed to provide cheap and tangible solutions in the marketplace, eating part of the profit that is actually generated by the webmasters running the channels that promote businesses worldwide.
Affiliate marketing agencies do not operate like an advertising agency, they convert links into more complex links (because they are the man in the middle, you will have to go through their tracking system instead of using the advertizers own tracking system) and mostly the so called "services" they provide resumes to share part of the revenue your effort generates.
In our experience, we prefer to go directly to advertizers and eliminte the middle man. Sure its a little more cumbersome to check your monthly revenues accross 25 different sites....however, the process is transparent and you avoid fraud. We have been in the business for almost 4 years and understood an affiliate aggregator has the tendency to lose our money. Advertizers usually dont.
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